Previous live chat: Craig Marriott on developing an effective H&S strategy
Your headline strategy information should be simple to understand because it’s at quite a high level (if you have a multi-lingual workforce, do some translated versions). The key thing is to link the strategy to the work people do so it is clear why it matters to them. If your strategic objective is to reduce paperwork (hint: do this), it will be fairly obvious. But if it is to increase technology use, this may be less clear, so show them what it means to have a virtual reality version of their workplace.
Afterwards, keep the conversation going – when people make suggestions, raise issues or ask why we do things, look at how it links to the strategy and discuss it in those terms so their understanding grows over time.