Near miss reporting
I have found that the term near miss can be confusing for people, and that's because if it didn't happen and I didn't get hurt, then what's the issue? So I introduced an additional category called "non-injury". This has been really successful and has helped to tackle the issue of non-reporting. Non-injury is when a worker observes something that has the potential to cause harm. By using this term, it helps to take a closer look at the process and controls with the worker. So near miss and non-injury categories are closely linked.
After experiencing what Matt is going through, for me, the uptake in reporting has been fantastic and this supports the proactive H & S culture needed. I don't really mind whether a "near miss" or "non-injury" is used. The fact workers are reporting is what you want. By the way, I like Andrew's analogy. Trouble is I would be laughing way too much to put it into place.