H&S is "strangling business": how best to respond?
Health & Safety is about enabling a business to do what they do. It is about getting things to go right as often as possible. Bruce Lee has a saying "You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend"
Health and safety is it's perfect form (not that it has been achieved) would be a seamless part of the business that is just "how we do things". It is about keeping the business and it's people moving in the same way marketing, or operations are.
Anyone can skydive once but it take health & safety to skydive twice.