I did cringe when I first saw the ad. But I watched it again, shared it with my team and I agree with @Stuart Oakey that this ad offers a different perspective and makes for a good icebreaker conversation. Some of my colleagues hate it. Some love it. But they're all talking about it and we all agree about the stupid clipboard!
Its been a great launchpad into other conversations because I see it as just that, a conversation starter.

On the other hand...that pickle game... what was that?

At my company we have a Toolbox meeting everyday. These meetings used to be long and with the requirement for everyone to write their name and sign on. As people do, to find short cuts the foremen would then write up the toolbox the day before and get everyone to sign on the next day.

This defeated the point. So we reduced the Toolbox to a quick catch up of what activities are being done onsite and a quick checklist for the Foreman i.e. signage in place, hazard board current, contractors inducted. At the end the foreman will take a picture of all staff and attach this to the online form.

There is no legal requirement to record a toolbox. But it is good practice, if it is done on the day and workers are given an opportunity to contribute.

What I would be interested to know is what time of day the Toolbox is held for other companies?
We encourage this meeting to be first thing in the morning, but this might mean that some workers are missed if they arrive late or in some cases subbies do not arrive until later that day. And when we are doing high risk work we often set up all the gear and complete inspections before gathering to do the toolbox.